Interview with Predag Lesic, CEO of Domain.me - CareerEnlightenment.com

2. In your own words, how would you define personal branding? How have you developed your own personal brand and how has it helped in your success?I dont see personal branding so different in offline and online world. I think that you cannot hide behind a screen and be online something you are not offline. So personal branding for me is just presenting yourself online and offline the way you are, with all your beliefs and values, but also all your faults. I think sometimes people connect to you as a brand and as a person more through your faults than through your virtues. I am maybe speaking from the perspective of a manager of a successful company so its easier for me, but think about young people, the more honest they are to themselves and the easier they share that and actually work on themselves the better their personal brand is. Online and offline.My own personal brand is just me and presenting myself as I am, with my interests, my knowledge, my days off, my bad humor, even my bad photos on social media (where I look worse than I imagine), and I think it helped by showing me as a human being, who knows some things,   who has sometimes wrong beliefs, who doesnt know some stuff, but who wants to learn.3. What are 3 things people should always do when building their brand? What are 3 things they should always avoid?If you want to build your own personal brand there are so many important things but the first 3 I would say are:know yourself inside/outsidebe honest to yourselfdont be afraid to show it to the world. You are just one normal human being.Avoid:lyingstealing other peoples content (or anything)and basically avoid everything your mom taught you to avoid ??4. Whats next for Domain.me?2014 was a big change for every company in our industry with all new domains launched and most of the old domains experienced decrease in size. We grew almost 7% which is three times more than any other domain extension.We plan to continue to grow but the most important th ing for us is not the number of registered domains, but the number of websites built on .me and the end customers who recognize the importance of having a memorable presence online. We have a strong relationship with successful stories around .me and we help them in any way we can. We believe that our customers are actually the best promotion for us and thats for sure the most important thing for us.Thanks Pedrag, youve inspired me to go out and get joshuawaldman.me, I feel much less conflicted about it now ?? Best of luck to you.   Haha, thats great. Youre very welcome.